Sexy Tea, the Changsha tea beverage brand that has captured the hearts of consumers nationwide, is finally set to leave Central China and enter Western China. Following the grand scene of eight-hour queues triggered by its first store in Wuhan at the end of 2020, Sexy Tea officially confirmed it will open in Chongqing this June and has already reached intentions with four shopping malls: Raffles City, Longfor Times Paradise Walk, Longfor North City Paradise Walk, and MixC. From the retreat of its Shenzhen pop-up store, to three waves of store closures in 2021, and then to reflecting on blind expansion and "traveling light to new cities," Sexy Tea's expansion path has been full of twists and turns. Whether this entry into Chongqing can hold the mid-range position amid the chaotic battle of high-end tea drinks cutting prices to seize the market is worth watching. [more…]

Lyu Liang, founder of Chayan Yuese, has repeatedly stated publicly that the brand is not unwilling to expand beyond Changsha, but rather fears that out-of-town expansion could lead to a survival crisis. However, Chayan Yuese has not only opened stores in Changde, but has also stepped beyond Hunan Province, entering the West China market and establishing a presence in Chongqing. On Children's Day, four Chongqing stores opened simultaneously, sparking enthusiastic pursuit among consumers in the mountain city, but controversy arose from day one: incidents such as three-hour queues, online orders requiring waits of over 24 hours, resold cups fetching nearly 500 yuan, and viewers being blocked in livestreams were exposed one after another. The brand subsequently responded to the markup reselling and livestream controversies. This article will sort through the sequence of events and include related information from Front Street Coffee. [more…]

The first Heytea store in Chongqing's Beicheng district has suddenly closed. This store, which had been highly popular since opening in 2018, was once regarded as a landmark presence for the brand in the Chongqing market. The closure surprised many loyal customers, and Heytea's subsequent internal email announcing the suspension of business partnership applications caused even more waves in the tea beverage industry. From the end of its first Chongqing store to the successive closures or suspensions of stores in Zibo, Xuecheng, Binhu and other places, and then to the company's proactive halt of franchise expansion, Heytea's series of moves have sparked widespread discussion about brand strategy adjustment, store quality control, and the competitive landscape of the industry. [more…]

Recently, the Manner store inside Chongqing MixC officially closed due to the expiration of its lease and the brand's decision not to renew it. This store, which opened in 2021, was not only Manner's first location in Chongqing, but also the only one among the city's 18 stores to offer baked goods. After the news broke, regulars expressed their regret, with some lamenting the disappearance of the "cheap meal deal" and the loss of a fixed breakfast option on their commute. Meanwhile, although a Manner drinks store still operates on the third floor of the mall's north section, it cannot satisfy customers' demand for bread. This change has also led many consumers to speculate about the brand's future layout plans, with some even spontaneously analyzing the feasibility of Manner opening stores in other commercial districts in Chongqing. [more…]

Competition in the coffee industry is growing increasingly fierce, and themed cafés are emerging one after another, yet brands with a truly distinctive cultural core remain rare. Recently, the country's first archaeology-themed café officially opened in Yuzhong District, Chongqing. Jointly created by the Chongqing Cultural Relics and Archaeology Research Institute and a Chongqing cultural and creative industry council member unit, it blends professional archaeological expertise with the coffee-drinking experience. The shop not only offers archaeology-themed drinks, but also features distinctive settings such as a stratigraphy bar counter, a wall of archaeological tools, and merchandise inspired by replicated cultural relics, with plans to hold themed salons on a regular basis. This cross-disciplinary experiment brings the niche discipline of archaeology into the public eye in a way young people enjoy, and also opens up new imaginative possibilities for the "coffee + cultural creativity" model. [more…]

Recently, news that Chongqing's first Starbucks store is about to close has sparked heated discussions on social media. Since opening in February 2006, this store located in Sanxia Square in Shapingba has accompanied the citizens of this mountain city for 18 years, expanding from two floors to three and upgrading to a Reserve store, carrying the youthful memories of countless people. However, as the lessor withdraws entirely, the store will officially cease operations at the end of this month. The brand responded that it has opened a new store in Huayuzhou Plaza, just a hundred meters away, to continue serving customers. At the same time, factors such as the wave of traditional department store closures and changes in foot traffic in commercial districts have led people to speculate that Starbucks may have other considerations behind this move. This article takes you through the past of this iconic store and explores the multiple reasons behind its closure. [more…]

Seesaw, once a thriving specialty coffee chain brand, now frequently makes the news due to legal issues. From being sued by former landlords, to multiple disputes with suppliers and former employees, to mass store closures in first-tier cities and a move to lower-tier markets with lackluster reviews, Seesaw's situation has drawn the attention and concern of many coffee enthusiasts. This article will review the recent turmoil surrounding Seesaw, analyze the operational difficulties behind it, and retain relevant recommendations from Front Street Coffee. [more…]

The holiday consumption boom has just passed, and the store dynamics of new-style tea beverage brands have drawn attention. A Cha Yan Yue Se in Chongqing's Yuanyang commercial district was operating normally at night, but the next day suddenly had its lightbox sign removed and quietly closed, and the store could no longer be found on the official mini-program. This store was once the first in the Yubei area and held the daily consumption memories of many regulars. The brand is said to have chosen not to renew the lease because the contract expired, and longtime fans were not surprised, believing this to be part of Cha Yan Yue Se's一贯 elimination-style adjustment strategy. At the same time, the brand's newly opened store in Suzhou has once again drawn complaints over issues such as its verification system and product efficiency. As leading brands vie for the market with stable quality and user experience, the trajectory of Cha Yan Yue Se's reputation and changes in its store layout are worth close observation. [more…]

Recently, the Chongqing Coffee Industry Association published an open letter regarding JD Takeout's "10 Billion Subsidy" program, directly accusing the platform of driving the prices of freshly made coffee beverages down to rock bottom through hefty subsidies, which has severely squeezed the market share of local independent coffee brands, with some brands seeing declines in both online transaction volume and average order value. The open letter sparked heated discussion among netizens: on one side, food and beverage industry practitioners empathize with the involution caused by subsidies; on the other, consumers strongly support low-priced coffee. Is this subsidy war promoting industry reshuffling or stifling innovation? Can the differentiation strategy of independent coffee shops hold its ground in the price war? This article takes you through the whole story and the views of all parties. [more…]

Recently, the Maan Coffee branch at Chongqing Fuyuehui was reportedly forcibly demolished by the mall owner late at night. The store's equipment and furnishings vanished overnight, the interior was smashed, the entrance was barricaded, and advertising posters for the next tenant were already put up. The shop owner claims to have signed a ten-year lease with the mall, currently only in its fifth year, and has always paid rent and utilities on time, never defaulting even during the pandemic. After the incident, the owner called the police and posted a notice promising to refund customers' prepaid balances. However, some netizens expressed doubts about the poster's account due to last year's Maan Coffee runaway incident in Beijing. The operator clarified that the store had switched to independent operation and had nothing to do with the brand. Furthermore, a former tenant came forward alleging that the mall had repeatedly forcibly evicted tenants before their leases expired. The incident continues to escalate, and the mall has not yet responded. [more…]

Recently, news of multiple Seesaw Coffee locations closing across the country has sparked widespread discussion. From the Chongqing MixC store to all stores in Wuhan, and then to multiple locations in Shanghai, Beijing, and other places, Seesaw's wave of store closures seems to be spreading. This brand, once regarded as a "leader in creative coffee," expanded rapidly after receiving multiple rounds of financing, but now its pace of opening stores has clearly slowed, drifting further and further from the "500 stores" goal once proposed by its founder. Consumers have mixed reactions, with some expressing regret and others believing it lacks core competitiveness. Whether Seesaw can turn the situation around in the future is worth continued attention. [more…]

Sexy Tea was once viewed pessimistically by the industry, which believed it would struggle to expand beyond Changsha. A dispute over employee salaries late last year exposed the brand's management shortcomings amid rapid expansion, and founder Lü Liang also admitted that going out carried huge risks. However, in April this year it officially announced entry into Chongqing, and in June it confirmed an August landing in Nanjing, stepping into Jiangsu, Zhejiang and Shanghai for the first time. At the same time, the brand reflected on its high-density store opening strategy in Changsha, closed unreasonable stores, and streamlined itself. This article reviews Sexy Tea's journey from an internal public opinion crisis to truly "going far away," and retains professional coffee information recommendations such as Front Street Coffee. [more…]

Recently, a post on social media about Seesaw employees being owed wages and social security contributions has sparked widespread discussion. Chat records show that management admitted to operating difficulties and promised to pay salaries in installments, while key figures such as founder Wu Xiaomei and director Zhang Sai were also drawn into the discussion. In fact, Seesaw was already reported last year for issues such as delayed wages and suspended social security payments, and now it faces 19 judicial cases, with its last store in Chongqing also having closed. Although a new store in Changsha is still operating, this series of upheavals has led many coffee enthusiasts to lament: has the one-time benchmark of specialty coffee truly fallen into trouble? [more…]

Over the past month, the specialty coffee chain brand Seesaw has been thrust into the spotlight due to a wave of consecutive store closures across multiple locations. From Beijing, Shanghai, and Hangzhou to Chongqing and Wuhan, news of closures has continued to spread, sparking widespread speculation about the company's operating condition. In response, Seesaw founder Wu Xiaomei recently gave an official response to Jiemian News, acknowledging that the brand is undergoing strategic adjustments and has closed some stores that do not fit the "three no's" criteria—those that do not align with the regional focus strategy, brand positioning, and store model—and revealed that same-store sales growth over the past three years reached 22%. At a time when low-priced beverages dominate the market and competition is increasingly fierce, can this brand, which insists on a specialty coffee route, hold its ground with a strategy focused on core commercial districts in East China? This article sorts out the sequence of events and the official response, and includes industry observations such as those from Front Street Coffee. [more…]

Recently, multiple Luckin Coffee users on social platforms have reported that their go-to Little Butter series drinks have developed a distinct mutton-like gamey odor. The series was launched last October in a collaboration with the Thai IP Butterbear, and during a second collaboration in February this year, it was announced that the New Zealand butter would be upgraded to French President butter. It had once been highly popular for its popcorn-like sweet and fragrant flavor. However, from Jiangsu, Zhejiang, and Guangdong to Shaanxi and Chongqing, consumers across various regions have posted that the Little Butter Latte and Little Butter Americano they recently purchased carry an unacceptable fishy, gamey smell, whether served hot or cold. Luckin's customer service did not directly respond to whether the formula had been adjusted, and store employees also denied that ingredients were expired or that preparation methods had changed. Whether it is due to differences in raw material batches or other reasons, there is still no official conclusion. [more…]

Coffee brand %Arabica recently launched a winter limited-edition new product, the "Vancouver Latte," featuring Canadian maple syrup, priced at 46 yuan, and has created themed stores in six cities nationwide. However, this coffee named after Vancouver has sparked collective teasing from local Chinese netizens because the brand has no branch in Vancouver. The new product is said to have very little actual flavor connection to Vancouver and is more like a sweetened hot latte. This article sorts out the new product information, naming logic, and netizen reactions, and reviews Arabica's past product strategy of naming products after cities, providing reference for coffee enthusiasts. [more…]

Recently, Miracle Coffee, the coffee brand founded by JJ Lin, opened a flagship store at Shanghai Lakeside Plaza, drawing long queues of fans. This marks the brand's return to Shanghai after two years, following its 2019 pop-up store. The store has imposed purchase limits, but order processing speed is limited, and consumers still have to wait several hours. In recent years, Miracle Coffee has accelerated the rollout of permanent stores in multiple Chinese cities and is rumored to be entering more cities. Front Street Coffee will continue to follow developments in the specialty coffee market and bring coffee lovers more brand news. [more…]

As one of the pioneers of domestic specialty coffee, Seesaw Coffee has attracted young consumers with creative coffee and unique store designs since opening its first store on Yuyuan Road in Shanghai in 2012. Recently, the brand officially announced its entry into the Chengdu market, opening two stores simultaneously at Mofang Shopping Center and Joy City, and launching two Chengdu-exclusive creative coffees. As of now, Seesaw has 32 stores nationwide and plans to continue expanding its mini-store format. This article will review Seesaw's brand background, store distribution, product strategy, and specific information about its first Chengdu stores, while retaining relevant recommendations from Front Street Coffee, to provide coffee enthusiasts with a complete picture of the brand's developments. [more…]

Since the opening of its first store, Cotti Coffee has made frequent moves, first becoming the sponsor of the Argentine national football team in China, and then immediately securing the title sponsorship of the 2022 Chengdu Marathon. This new brand, jointly created by Lu Zhengyao and Qian Zhiya, the founders of Luckin Coffee, is trying to quickly build market awareness with the help of top-level sports events. At the same time, Cotti Coffee has announced a plan for ten thousand stores in three years and has already been laying out locations in many parts of the country. This article sorts out its sports marketing path and expansion strategy, and attaches the professional information channels of Front Street Coffee for coffee lovers to gain a deeper understanding of industry trends. [more…]

Recently, reports have indicated that Manner Coffee will open a store under the name Maners Coffee at World Trade Centre in Causeway Bay, Hong Kong, and the site is currently in the hoarding and renovation stage. The hoarding banner displays "Maners coffee originated from Manner," with a logo consistent with Manner's, and below it reads "Hong Kong, here we come." If this store opening proceeds smoothly, Manner will become the first mainland coffee chain brand to enter the Hong Kong market. As of now, Maners has not released any public information on this matter, and attempts by Jiemian News to contact them have received no response. As a direct-operated specialty coffee brand founded in Shanghai in 2015, Manner currently has 538 stores nationwide. Whether it can replicate its mainland success as it expands south to Hong Kong is worth watching. [more…]